new year, new role….strategic planning

strategy, strategic planning

I’ve spent the last 6 years of my career analyzing data. I didn’t go to school for this and I didn’t foresee this path when I was studying art history. It’s an experience I recommend to anyone looking to get into strategy.

Over the years I’ve learned a lot. I now have a solid foundation in consumer insights, trend spotting, and the ability to always be looking ahead. Not to mention my Excel skills are on point. It’s also a path that has led to an amazing teaching gig at George Brown.

I’m grateful for the opportunities this role has presented.

However, I hit a road block in my career. As much as I’ve enjoyed sifting through endless amounts of information to uncover insights, measure success, or identify opportunities for clients, I wasn’t satisfied. I’m a creative person who thrives on ideas and solving problems. This was only 10% of my last role and I wanted it to be 100% (or pretty darn close).

This brings me to my new role as a strategic planner.

Last summer, a past colleague and mentor took me for lunch and point blank said, “You’re a planner”. A close colleague and friend was walking home with me a few days later and she too said, “You’re a planner”.  I didn’t know what this was. So the first thing I did was rush out and buy John Steel’s ‘Truth, Lies, and Advertising‘ (as recommended by said friend’s brother). Within the first few pages I knew what I wanted to do and I knew what I needed to do. So I emailed my boss and said I was pursuing a career in planning.

The company I work for and the senior team has been nothing short of amazing. They welcomed my decision with open arms.  And so began the transition. I now sit with an incredible team who inspire me every day.

As my Dad always says, “It never hurts to ask”.

Now when I head to work I have a slight skip in my step and the sun seems to shine a little bit brighter (despite these unbearable temperatures).


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